Proteus sets the new standard for branded in store promotions. We offer smart displays as a service.

Our sustainable smart solution is a welcome alternative for the cardboard consuming display. It is co-developed and backed by invested retailers and brands. We promise to increase ROI in terms of revenue, insights and efficiency.

Join the movement

Some of our co-creation partners

Answering to market demands

We believe current cardboard consuming displays are wasting time, money and resources.

Did you know:
More than 1 billion kg’s cardboard is wasted yearly!

Any idea how they boost sales?

Do lead times allow you to anticipate on topicalities?

Do you understand the struggle of setting them up and breaking them down?

  • Ben Boone

    “​PLUS Retail has started with Proteus Smart Display, both for our own displays and for our suppliers.

    Rob Claassens, Unit manager, PLUS Retail
  • Ben Boone

    “The fact that we are standardising and reusable is the reason why it will be an asset for the whole supply chain. At the moment, we have no clue whether a promotion is working fine or not.”

    Els Martens, Head of Commercial Supply of Trade, AB InBev
  • Ben Boone

    “​My dream would be that within eighteen months we have replaced all the current cardboard displays by Proteus displays, that we have something to measure the effectiveness of the display and that we get it implemented without any frustration and negative reaction.”

    Ben Boone, Supply Chain Development Director, Delhaize

Displays on demand

Our holistic approach is a game changer.

Cardboard display Proteus display
Standardised No standard Standardised
Fits every product range by format and weight
Theatralisation Limited, with high costs Endless with less cost, due to standardisation and digital printing
Supply chain High complexity Standardised
Number of displays Fixed number Lower pay per use through high rotation
Lead times
from ideation to placement
12 to 16 weeks 24 hours
Display performance No insights IoT-technology provides instant insights
Cardboard consumption 100% cardboard Down 85%
Setup Difficult set-up, if set-up at all In seconds. And standardised
Revenues What revenues? Up!
Bill of material Up to 20 different materials Communication sleeve and Proteus
Join the movement

Robust, durable & proven

At Proteus we leave nothing to chance. Our displays are robust, safe and durable. Once they need replacement, they contribute to the circular economy since everything is reusable.

Everybody wins

Whether you are a retailer, brand, logistic partner or creative agency, rest assured; our solution serves all.


Shopper solutions »

Retail store

Retail solutions »

Consumer brand

Brand solutions »

Creative agency

Agency solutions »

Cardboard supplier

Cardboard solutions »

Logistic partner

Logistics solutions »

Professionals choose Proteus


Board solutions »


Marketing solutions »


Sales solutions »


Finance solutions »

Supply chain

Supply chain solutions »


Manufacturing solutions »

  • In the retail industry more than kg’s cardboard is wasted on one time branded promotions, without having any insight in the ROI

  • By introducing a reusable display we will reduce more than 85% of cardboard waste and in return we retain value in a circular economy

Join the movement!

There are two ways to join: Buying or renting. In countries where pooling is already possible renting comes with a turnkey solution; from ideation to the entire logistics operation. We take care of it. What service do you prefer?

Buying Renting
Contact our wholesale partner Pure Value if you're interested in buying.
Learn more about buying
Contact our Service Desk if you're interested in renting.
Learn more about renting
For own use
For use in a pool in countries where pooling is present
For use in a pool in countries where pooling in not present
set up your own pool

We love to tell you more

Want learn more about Proteus? We urge you to contact us. Maybe we can meet face to face or set-up a Skype call.

Pure Value Europe NV (Holding)
Hemelrijken 5
2890 Sint-Amands



Pure Value Belgium BVBA (Commercialization)

Hemelrijken 5
2890 Sint-Amands



Pure Value Netherlands BV
Gooweg 43
2203 AA Noordwijk


Ahrma Proteus Pooling BV
Teugseweg 12
7418 AM Deventer