Our moonshot

A day we will never forget: Thursday 8 September 2016. As a R&D organisation (Pure Value) we organized a co-creation with established retailers and consumer brands concerning the circular sharing economy. What started of as an exploring session, sparked into the concrete concept of Proteus. Looking back, the boundaries of the big idea haven't changed a bit.

Ever since the initial co-creation, we've invested blood, sweat, tears and private capital in sorting out all details and optimizing the Proteus concept.

Today all stakeholders involved are confident that Proteus will have a huge and positive impact on the world of branded in-store promotions.

Pure Value Europe

  • Geert Marivoet

    Geert Marivoet

    Co Founder, CEO Pure Value Europe & Board member

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  • Geert Marivoet

    Bram van Schijndel

    Co Founder, CEO Pure Value Netherlands & Board member

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  • Geert Marivoet

    Sandy Defauw

    Co Founder & CEO GLS Creations

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  • Geert Marivoet

    Stan Lowette

    Board Member

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  • Geert Marivoet

    Philip Spriet

    Board Member

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  • Geert Marivoet

    Stijn Lowette

    Board Member

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  • Geert Marivoet

    Francesco de Piero

    Chief Innovation Officer

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  • Geert Marivoet

    Thomas De Wilde

    Business Development Manager

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  • Geert Marivoet

    Geert Van Alcoleyen

    Graphic Designer

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  • Geert Marivoet

    Frank Mooijaart

    External Consultant

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  • Geert Marivoet

    Manu Cool

    External Print Consultant

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  • Geert Marivoet

    Francis Vanneste

    Display & Package Engineering

  • Geert Marivoet

    Kristof Maes

    Sales & Marketing Manager

Ahrma Proteus Pooling

Board of inspiration


Pure Value Europe NV
Hemelrijken 5
2890 Sint-Amands


Ahrma Proteus Pooling BV
Teugseweg 12
7418 AM Deventer